Work · Our own family

Three brand systems for one family

Allometry, Humonix, and Dandelion. One family, three personalities: the platform, the consultancy, and the agency, each recognisable on its own and clearly related.

Built for our own companies.
The challenge

Three sister companies needed to look like a family without looking like one company. Each had a different job and a different audience.

Services

Brand & identityWebsite design

What we made
  • Allometry: warm cream and ink, one aubergine accent, a rounded plate logo, Instrument Serif emphasis
  • Humonix: dark ground, fluo purple, an “h” monogram and a lowercase wordmark
  • Dandelion: cream and gold, a seed-head mark, Fraunces italic for the human words
  • A shared layout grammar and line-art language across all three sites
  • A family switcher in every footer
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the story.

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